Emma

Emma Haslam O’Toole– Founder & Industry Leader 👑

Emma Haslam is the founder of Emma’s Pole Dancing Derby, established in 2006, and the creator of the International Pole and Aerial Tournament (IPAAT).

With over 20 years of experience in pole and training in aerial silks, hoop, and trapeze since 2011, Emma is a highly respected figure within the pole and aerial industry.

Emma rose to international recognition after her viral pole performance on Britain’s Got Talent, where she received four “Yes” votes from Simon Cowell, Alesha Dixon, Amanda Holden, and David Walliams. Her performance gained global attention, appearing on Italian news, in USA Pole & Aerial Magazine, and amassing over a million views on YouTube.

She was also sponsored by The Sun for her first competition in February 2014, where she placed 3rd.

Emma has performed and appeared on TV shows across the world, including Brazil, Romania, Spain, and Germany, showcasing her talent on an international stage.

An accomplished author, Emma has written:

• The Pole Move Guide
• The Hoop Move Guide
• The first-ever Doubles Pole Guide

She has also been featured in major publications including the Derby Telegraph and Lincolnshire News.

🏆 Competition Achievements:

• 1st Place – Miss Pole Dance UK Pole Beat
• 2nd Place – Yorkshire Pole Championship

Emma is a 4-Star PDC Approved Instructor, has trained numerous instructors, and currently leads a team of five instructors within her studio.

She is also:

• Exercise to Music (ETM) Qualified
• Fully Qualified First Aider

Emma’s mission is to empower, inspire, and break stereotypes, proving that pole and aerial arts are for everyone.